For many investors, especially U.S. investors, the United States seems like the only stock market that matters. The U.S. has been a global leader in technology, finance, and innovation for decades, and this dominance has translated into strong stock market returns. But relying solely on U.S. stocks, despite their stellar history, could be a poor long-term strategy — especially when examined through the lens of historical data, valuation, and benefits of geographic diversification.
Why Do Investors Favor U.S. Stocks?
Here are the common arguments in favor of a U.S.-only equity portfolio:
While these points are valid, they are not guarantees of future investment outperformance. Here’s why investors should still seek global equity diversification.
The Case for International Diversification
1. Past U.S. Outperformance ≠ Future U.S. Outperformance
It’s true that the U.S. has outperformed over the last 15 years — but much of this has come not from faster earnings growth, but from rising valuation multiples. As Cliff Asness of AQR Capital highlighted in a 2021 paper, the cyclically adjusted price-to-earnings ratio (CAPE) of U.S. stocks has increased dramatically since the 2008 financial crisis. The U.S. outperformance was driven by P/E expansion, not superior earnings growth.
“When CAPE ratios are high, future returns are typically lower. The market is essentially pricing in exceptionalism.”
— Cliff Asness, International Diversification Works (Eventually)
This means U.S. investors today may be paying more for the same dollar of earnings, and current valuations imply lower expected returns going forward.
2. History Shows Cycles of Underperformance
The U.S. has not always been the top-performing market. In fact, there are long stretches of time where international equities have outperformed:
History is also replete with similarly dominant countries, that eventually fell from that position. More recently, in the 1980s, Japan was the darling of global investors. At its peak in 1989, Japan accounted for 45% of global market capitalization. Then it all collapsed.
The Nikkei 225 index dropped over 80% from its 1989 peak and did not recover its prior highs for more than 30 years. Japan is a cautionary tale that current market dominance does not immunize a country from prolonged future underperformance.
3. Diversification Still Works
Modern portfolio theory shows that diversification helps lower portfolio volatility without sacrificing returns. While global equity correlations have increased, they are far from perfect.
For example:
Academic studies — such as those by Meir Statman and Kenneth French — suggest that a globally diversified portfolio improves the risk-return tradeoff, especially during market shocks.
4. You’re Already Overexposed to the U.S.
If you are a U.S. investor, outside of your stock portfolio, much, if not all, of your personal financial profile is already tied to U.S. fortunes:
All of this creates concentration risk. By adding international equity exposure, you gain exposure to other economies, political systems, currencies, and central banks.
5. Country-Specific Risks Are Real
Japan is the best modern example, but others exist:
No country — not even the U.S. — is immune to structural stagnation, overvaluation, or geopolitical risks.
6. What Does the Research Say?
Academic consensus supports international diversification. Studies from Vanguard, AQR, and global pension funds conclude that:
Conclusion: Geographic Diversification Should Be Seriously Considered
The United States remains an incredible engine of innovation, productivity, and resilience. But history, valuation, and logic all suggest that betting solely on U.S. equities may not be the most prudent strategy.
Geographic diversification is not a bet against the U.S. — it’s a risk management tool. Just as you wouldn’t put your entire retirement in a single stock, there’s no reason to concentrate solely on one country’s markets, no matter how exceptional its past performance.
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